Customer Loyalty Program - Activities

In this article, you will learn: How to determine the activities that will be rewarded in your loyalty program.

• Overview of Activities

• Activity: Contract Duration

• Activity: Number of Check-ins

• Activity: Join Loyalty Program

• Activity: Completed Workouts

• Activity: Participate in Appointment/Class

• Activity: Buy a Product

Overview of Activities

You can define which actions earn points for your members. These activities help shape your Loyalty Program to be attractive and motivating. There are six predefined activity types to choose from:

• Contract Duration

• Number of Check-ins

• Join Loyalty Program

• Completed Workouts

• Participate in Appointment/Class

• Buy a Product

Activity: Contract Duration

Members earn points periodically for maintaining an active contract over a specified time.

• Completion condition: Define the contract length and frequency for awarding points

• Activity value: Number of points per period (e.g., 5 points per month)

• Recurring: Points are awarded at each defined contract interval

Activity: Number of Check-ins

Members earn points for checking in to your studio.

• Completion condition: Define the required number of check-ins within a selected period (e.g., 2 per week)

• Activity value: Points awarded after meeting the check-in goal

• Max completed activities: Limit how many times per period members can earn points (e.g., once per week)

Activity: Join Loyalty Program

Members receive a one-time point reward for joining your Loyalty Program.

• Activity value: Points for joining (e.g., 50 points)

• Special note: This is a one-time reward

Activity: Completed Workouts

Members earn points for completing workouts from their training plan.

• Completion condition: Number of completed workouts within a period (e.g., 2 per week)

• Activity value: Points for each valid set (e.g., 50 points)

• Max completed activities: Limit per period (e.g., max 2 per month = max 100 points/month)

Activity: Participate in Appointment/Class

Points are awarded for joining classes or appointments.

• Completion condition: Number of participations within a selected period (e.g., 3 per week)

• Activity value: Points per valid streak (e.g., 75 points)

• Max completed activities: Limit per period (e.g., once per month)

Activity: Buy a Product

Members earn points for spending money via the cash register, including vouchers and credit.

• Completion condition: Minimum purchase value per transaction (e.g., €5.00)

• Activity value: Points awarded per eligible purchase (e.g., 5 points)

• Max completed activities: Limit how often members can earn points (e.g., once per day)