In this article, you will learn how to correctly enter and validate legal information such as imprint, privacy policy, terms & conditions, and support links in the Brand Configurator. This ensures your branded app will be approved smoothly by Apple and Google.
Included Sections:
- Why is validation important?
- Which information must be provided?
- How does automatic validation work?
- Apple App Store Requirements
- Google Play Store Requirements
- Tips for correct links and content
Fast Lane
- Open the Brand Configurator.
- Enter all required URLs (imprint, privacy policy, terms & conditions, support).
- Make sure all links start with https://.
- Ensure the pages are publicly accessible and mobile-friendly.
- Avoid placeholder content like "Coming soon" or "Lorem Ipsum."
- Check the automatic validation feedback and correct any errors.
- Save and submit the configuration.
Why is validation important?
The Apple and Google app stores strictly check whether your app contains complete and correct legal information. If this is missing or the links are faulty, your app will be rejected. Validation in the Brand Configurator helps you meet these requirements and avoid delays during release.
Which information must be provided?
In the Brand Configurator, you must enter the following data:
- Imprint: including company name, address, legal representative, contact details, and VAT ID if applicable.
- Privacy Policy: what data is collected, how it is used, and how users can exercise their rights.
- Terms & Conditions: clear conditions for using the app.
- Support URL: a functioning contact or support page, not just the homepage.
Each of these must be available on its own valid HTTPS page.
How does automatic validation work?
Once you have entered your links, the system will check:
- Does the URL start with https://?
- Is the page accessible (HTTP status 200)?
- Does it contain any placeholders or test content?
- Is it mobile-friendly?
- Is the imprint and privacy policy correctly filled out?
If a link cannot be clearly validated (for example, if the privacy policy does not have a clear title), you will receive a warning. In this case, you can still continue but should ensure that the content meets legal requirements.
Apple App Store Requirements
Apple carefully checks whether all legal information meets the standards. Make sure you follow these points:
-
Privacy Policy:
- Must be accessible via HTTPS.
- Must clearly explain:
- What data is collected.
- How it is used and stored.
- How users can request deletion.
-
Imprint / Legal Disclosure (mandatory in Germany, Austria, Switzerland):
- Company name
- Address
- Legal representative
- Contact (email and, if applicable, phone)
- VAT ID or commercial register number, if required
-
Terms & Conditions:
- Must be clearly formulated and adapted to the app usage.
-
Support URL:
- Must not be just the homepage.
- Must point to a real contact or support page.
Common Apple review issues:
- Placeholder pages ("Coming soon")
- links not leading to public websites
- PDFs not optimized for mobile
- Too little information on linked pages
Google Play Store Requirements
Google also checks whether your information is correct, accessible, and transparent. Be aware of the following:
-
Privacy Policy:
- Required if the app processes personal data or uses third-party SDKs (e.g., Firebase, Analytics).
- Must be publicly available via HTTPS.
-
Support email and support URL:
- Support email is mandatory.
- The support URL must work and must not contain placeholders.
Common Google review issues:
- Privacy policy links that are not accessible
- Contradictions between the privacy policy and the app permissions
Tips for correct links and content
- Do not use PDFs
- Do not link to internal or non-public domains (like localhost or mysports).
- Always provide complete content, not placeholders or unfinished texts.
- Regularly check your links, especially before new app releases.
This feature saves you time and reduces the risk of your app updates being rejected by the stores. So you can focus on your studio and your customers.