This article is about: Content Marketing
- What is Content Marketing?
- Creating articles
- Creating video content
- Highlight content
- Manage categories
Quick guide:
MySports / Content Marketing
What is Content Marketing?
Content Marketing allows you to share articles and video content with your members via the MySports app. You can use it to inform your members about news and promotions, for example, or give them helpful training or nutrition tips. In the MySports app, your posts are then displayed in a feed. You can also create your own categories, e.g. "Fitness", "Nutrition", "News", to offer your members filter options.
Create an article
To create a new article, go to MySports / Content Marketing / Articles in your Magicline and click on"Create Article".
Then give your article a title and choose the author. Here you can also assign your article to one or more categories. How to configure the categories is explained below.
Then click on"Save" and open the detail view by clicking on the corresponding line in the overview.
Use the three-dot menu of the "Media" tile to upload a teaser image for the article. To edit the text of the article, click on "Edit text" in the three-dot menu of the"Information" tile. In the text editor you can write and format your article.
When you are done, you can publish your article. To do so, use the three-dot menu at the top right of the details panel, click"Manage Publishing" select the locations, and click"Save"
Create video content
To create a video post, go to MySports / Content Marketing / Videos in your Magicline and click "Create Video".
Then choose a title (here you can also distinguish between internal and public title) and one or more categories. How to configure the categories is explained below.
Then click on"Save" and open the detail view by clicking on the corresponding line in the overview.
Use the three-dot menu in the"Information" tile to add a short description text and the video length. In the"Media" tile you can add a teaser image and the video URL.
When you're done, you can publish your video using the three-dot menu at the top right of the details page.
Highlight content
You can highlight particularly important articles or video content. These will then be displayed large and at the top of the feed. To highlight an article or video, click on"Mark as Highlight" in the respective three-point menu on the overview or detail page and click"Save".
Manage categories
If you want to assign your articles and videos to categories to help your members find content relevant to them faster, go to MySports / Content Marketing / Categories in your Magicline. To add a new category, click on"Create category".
Then choose a name (here you can also assign a different public name) and a color and then click"Save".
For the category to be displayed in MySports, you have to activate it. To do this, click on"Manage activation" in the three-point menu of your category, select the locations and click"Save".
Display in the MySports app
This is how your posts will then be displayed in your content marketing feed in the MySports app: