This article is about: the loyalty program
- What is the customer loyalty program in the Magicline?
- What is the business benefit of a customer loyalty program?
- What is the benefit of a loyalty program and how can you set it up?
What is the loyalty program in Magicline?
The loyalty program is a bonus program tailored to gyms and their members.
The principle is quite simple: members can join the program via the MySport app and receive rewards for using the gym services. By completing certain activities, members earn points. After reaching a certain number of points, the member advances to the next program level and can receive a reward.
What is the business benefit of a loyalty program?
Studio with Magicline:
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Retain your customers: Rewarding your customers increases loyalty and retention → positive effect on contract cancellations.
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Increase studio check-ins, bookings and revenue by motivating customers to train for their rewards
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Attract new customers: Satisfied and loyal customers are more likely to recommend your studio to others
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Increase your brand awareness → get more new signups
MySports users:
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Get more workout bookings
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Increase brand awareness
What is the benefit of a customer loyalty program and how do you set it up?
From now on, you can improve your customer retention and engagement directly in your Magicline.
The program itself is now available in your Magicline - it's easy to set up and fully customizable. You can start right away or customize it to fit your customer engagement activities. Members get rewards for using your services, and the tier system brings the gamification factor into play.
To start the program, all you have to do is select the specific member activities for which you want to award "reward points" and decide on the program's rewards and tiers.